Yasmin Sethi

The Kindest Design Studio was founded in 2021 by designer and illustrator, Yasmin Sethi. After more than 10 years working professionally in the design industry as freelance, agency and in-house, she decided to create a brand based solely on her own illustrative style and adhering to her own, personal values.

Sending a handwritten card just because, inspiring a friend with an uplifting mantra or choosing a charming gift for a loved one; The Kindest Design Studio stands for thoughtfulness.

Our aim is simple, we want to bring a little bit of kindness into everyday life.

All of our products are intended to spread happiness and joy, whilst staying kind to the environment, we use FSC certified and recycled materials, and our printed products are produced using environmentally friendly, alcohol free printing within the EU & Switzerland.